Features
Guides
Choosing a cut flower sales channel strategy that fits farm capacity
Cut flower sales channel strategy guide covering channel fit, customer promises, labor, delivery, waste, pricing, capacity, records, and seasonal review.
Rules
Why a full price cut flower harvest can still lose money
Maintenance
Running a records-and-pricing checklist that keeps a flower business honest
Break-even, cost-plus, and value pricing methods compared for flower farms
How to cost a ten stem zinnia bunch for a defensible wholesale price
Costing to price, a step-by-step guide for cut flower enterprises
Can a smaller cut flower crop list still cover four dependable earners?
Reading crop-specific warning signs before a cut flower harvest goes wrong
A crop card checklist for running a fair cut flower variety trial
Selling cut flowers across the US-Canada border: permits, duty, and labeling basics
Selling cut flowers at a US farmers market: stall layout, pricing, and what to expect
Selling cut flowers to florists in Canada: provincial rules and tax basics
Start here
Guides
Choosing a cut flower sales channel strategy that fits farm capacity
Cut flower sales channel strategy guide covering channel fit, customer promises, labor, delivery, waste, pricing, capacity, records, and seasonal review.
Guides
Costing to price, a step-by-step guide for cut flower enterprises
Cut flower costing and pricing guide covering enterprise units, marketable yield, labor, variable and fixed costs, channel fees, shrink, margin, and review.
Guides
Cut flower crop selection and production guide, updated for 2027
Cut flower crop selection guide using climate, market window, growth habit, propagation, labor, harvest, vase life, risk, and trial records to choose crops.
Features
7 questions Asheville growers ask about farm-to-florist cut flower sales
Asheville farm-to-florist cut flower sales, answered: how growers find florist accounts, what designers ask, pricing, delivery, and local support programs.
Features
How Specialty Crop Block Grants reach cut flower growers in California
California Specialty Crop Block Grant cut flowers reach growers through CDFA, which administers USDA funds for floriculture projects, research, and marketing.
Reviews
Pricing per stem for US wholesale versus florist sales, a costed example
Cut flower per stem wholesale versus florist pricing: a costed model with commissions, margins, and USDA benchmarks for US cut flower growers selling by the stem.
Latest from Sell Flora
Guides
Choosing a cut flower sales channel strategy that fits farm capacity
Cut flower sales channel strategy guide covering channel fit, customer promises, labor, delivery, waste, pricing, capacity, records, and seasonal review.
Features
How to think about flower farm pricing turnaround
Flower farm pricing case study showing how a fictional grower corrected hidden labor, inflated sales volume, channel costs, discounts, overhead, and cash timing.
Rules
Why a full price cut flower harvest can still lose money
Why a cut flower crop can look profitable yet leave cash tight: missing labor, culls, overhead, channel costs, discounts, and margin errors.
Maintenance
Running a records-and-pricing checklist that keeps a flower business honest
Cut flower business checklist for sales, receipts, crop costs, labor, inventory, equipment, channels, delivery, culls, budgets, pricing approvals, and backups.