Method Desk
How it works
The mechanics of sell flora, explained without assuming prior knowledge.
Sell Flora
The business of plants and cut flowers: propagation, seasonality, pricing, market stalls and the margins that decide whether a nursery survives its second year.
Not yet publishing. What this covers, and who covers it, is set out below.
The desks
Each desk is an editorial team with its own beat, not an individual writer. Bylines name the desk, and our structured data identifies it as an organisation.
Reporting Desk
What is happening
Current developments in growing and selling plants and cut flowers and what they change for the people affected.
Value Desk
Cost and return
What the spending buys, over what period, and when it does not pay back.
How this works
Written for the person deciding
Growing plants people pay for Pieces are written for someone weighing a real decision, not for someone selling them one.
Figures carry their source
Anything with a number attached states where it came from and when it was collected. Where the trade disagrees with itself, we say so rather than picking a side quietly.
Nothing follows you here
No cookies, no analytics and no third-party scripts. If that ever changes, the privacy page changes with it on the same day.
What should we cover first?
The running order is not fixed yet. If there is a question you have had to answer the hard way, the editor would like to hear it — it is the most useful thing you can send a publication that has not started.